Orange is a color that is associated with enthusiasm, encouragement, and self-confidence . It is also engaging and captivating, making it a powerful design element . The color orange is becoming more and more popular in web design because it is bold, vibrant, fresh, energetic, and stimulating . It is confident, but not as aggressive as red . Depending on the brand and its objective, it’s possible to use various amounts and hues of this color on a page . Many creative brands use orange as their principal color scheme. It enables them to make a bold, powerful statement and draw attention to their work . A brand geared to a young audience can inspire visitors with this energetic and vibrant color palette. It's great for kids websites, sports brands, and also food-related platforms . E-commerce websites incorporate orange in their header sliders, product carousels, and call-to-action buttons .

In the case of Sunbean, the color orange was chosen because it is a warm and inviting color that reflects the charm and character of coffee shops, restaurants, and bakeries . It is a visually appealing and welcoming color that creates a delightful experience for online visitors .

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